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| Prior to a September match against Geneseo in Potsdam, N.Y. (Photo by Lori Poirier) |
I've been writing this blog long enough to know if a post will be popular or not before I write it.
If I were to write the headline, PLAYOFF MATCH TOMORROW AGAINST GENESEO!!!!!, the post would be popular. Regardless of what's written inside, a lot of people would click on it. But that doesn't mean a lot of people would care.
A post titled Being popular vs. being significant will garner many fewer clicks. but those who do click will care. They click because they've enjoyed this blog in the past, and the title of the post isn't relevant. Incidentally, they're likely already coming to tomorrow's playoff match.
The Buffalo Bills are more popular than the independent theatre production on the other side of town, and The Simpsons is more popular than reading Shakespeare. But that doesn't make football or cartoons significant.
The mass audience has never had a good grasp on significance anyways.